Designing for and with Girls
IDEO.org won a SAPPI grant and made a book about our learnings creating reproductive health services tailored to adolescent girls.
Discovering an unknown talent, I painted all of the watercolor portaits and illustrations used in the book, leaned in on the art direction, and oversaw the book’s production.
Download the book here and read more about its contents on the website here.
The five key moments in a girl’s journey towards contraception.
Relevance - Lead with what already matters to her.
Acceptance - Build support for contraception among the people in her life.
Confidence - Help her understand her options.
Guidance - Equip providers to support her journey.
Access - Ensure services respond to her needs and lifestyle.
TEAM
Nicole Kraieski, Sr Communications Designer, Project Lead
Courtney Chang, Business Designer, Content
Maricruz Meza, Communications Design Intern
Anna Zylicz, Sr Communications Designer & Illustrator
MY ROLE
design co-lead, visual experimentation, organize & facilitate design critiques, produce watercolor illustrations, image post-production, printer selection, production executive
Images courtesy of IDEO.org